Toothfairy

Toothfairy was an academic assignment where we were required to conceptualize and design a hypothetical FMCG product. The project involved creating the product identity from scratch, including its name, visual language, and overall brand appeal. The focus was on understanding the FMCG market, consumer behavior, and designing packaging and branding that would stand out on retail shelves while remaining functional and relatable to the target audience.