Frooti

This project involved redesigning the packaging of an existing brand for the 2045 generation, with a bold and unconventional approach. The challenge was to highlight the cons and negative impacts of the product in an honest, almost anti-marketing manner—similar to how cigarette packaging communicates health warnings—while ensuring that the brand’s appeal and sales value remain intact. The redesign focused on balancing transparency with strong visual storytelling, using design as a tool to provoke thought, build awareness, and still retain the product’s market relevance.